From Bagel to Bae

2025 |  CAMPAIGN, PRODUCTION

‘From Bagel to Bae’ is a fictional campaign for Coffee Meets Bagel that drives conversations into connections. Every conversation adds a new layer, turning small exchanges into meaningful memories. The best connections aren’t rushed — they’re built, stacked, and savoured together.

In a collaboration with Two Men Bagel House, the campaign invites young single adults to bring their date, or person of interest, out to ‘Build Your Own Bagel’. The ingredient list shows a fun list of personality traits paired with the ingredients, and creates a unique identity when completed. As both parties work on their bagel, they layer moments into a unique recipe of their relationship.

This campaign was a collective effort by Jared Chow, Geraldine Tang, Clemence Chew and Kylie Low.